P&G Just Made Its Biggest Move So Far Under The Brand Consolidation Program

The global behemoth has reportedly sent out sale documents for its Wella hair care unit, the fragrance business and certain unnamed cosmetic brands. Bloomberg reports that the combined value of these businesses could be as high as $19 billion, making it P&G's biggest divestment so far. Potential buyers include cosmetics bigwigs Revlon, Unilever, Henkel, Kao, and Coty. Neither P&G nor the potential bidders have confirmed these developments.